The basics of successful investing are timeless and some experts have a knack of encapsulating these in a way that’s insightful. Here are some investment quotes I find useful.

The market and cycles

“The stock market is the story of cycles and of the human behaviour that is responsible for overreactions in both directions.” Seth Klarman
Cycles are an investing reality. Not just shares – but also bonds, property, infrastructure, term deposits, whatever. They all go through cyclical phases of good times and bad which are driven by the combination of fundamental economic & financial developments invariably magnified by investor behaviour that has a habit of extrapolating current conditions into the future. Some cycles are short term, such as those that relate to the 3 to 5 year business cycle. Some are longer, such as the secular swings seen over 10 to 20 year periods in shares.

“It’s so good it’s bad, it’s so bad it’s good”. Anon
In every cycle there comes a point where fundamental conditions are so good that they are bad: economic growth is so strong that its causing inflation to rise and central banks to run ever tighter monetary policies; shares have become overvalued; and investors have piled in at such a rate that there is no one left to invest. This then sets up a market top and a new bear market. And the reverse applies during economic and market downturns. Which brings us to contrarian investing.

Contrarian investing

“The way to make money is to buy when blood is running in the streets.” John D Rockefeller
This is a bit extreme, but it illustrates a key point. The best time to buy shares and other growth assets is after a sharp fall and a good guide is the economic and financial pain around you. When it is at an extreme and it all looks hopeless then that’s usually a good sign that there is long term value to be found!

“The share market’s role is to make the majority of investors wrong” Ned Davis
This sounds rather bleak and is a bit simplistic, but it reflects the fact that most don’t invest On a contrarian basis – by definition markets top out when most investors are long and they bottom when most are short or underweight. Hence the comment about the market proving the majority of investors wrong. There are two ways around it: either adopt a contrarian approach which takes positions counter to the crowd at extremes or take a long term approach that looks through cyclical fluctuations. But whatever you do don’t get sucked in (or out) when everyone else is.


“A great company is not a great investment if you pay too much for the stock.”Benjamin Graham
The key to successful investing is not to buy great companies or investments, but to invest well. Shares can give you horrible returns if when you buy they are overvalued and over loved. So you need an investment process that avoids this.

“Don’t look for the needle in the haystack, just buy the haystack!” John C Bogle
The key insight here is that trying to beat the market by stock picking can be hard and so if you want to grow wealth over time the key is to get a broad exposure to the market and letting compound interest do its job.

“There are two kinds of forecasters: those who don’t know, and those who don’t know they don’t know.” J.K. Galbraith
While that may be a bit harsh – you might say I would say that being an economist – the reality is that forecasts as to where the share market, currencies, etc, will be at a particular time have a dismal track record. Hence the jokes about economists! Good experts will help illuminate and point you in the right direction, but don’t over rely on expert forecasts.

Cash flow and time

“Do you know, the only thing that gives me pleasure? It’s to see my dividends coming.” John D Rockefeller
There have been lots of investments over the decades that have been sold on promises of high returns or low risk but were underpinned by hope based on hot air (the tech boom) or financial alchemy (AAA rated sub-prime trash). By contrast, assets that generate sustainable cash flows (dividends, rents, interest payments) and don’t rely on excessive gearing or financial engineering are more likely to deliver.

“Our favourite holding period is forever.” Warren Buffett
In investing time is on your side and the more you have of it the better. So while short term market fluctuations can take you away from your objectives, the longer the perspective you take the great the chance you have of achieving them.

Right mindset

“In the business world, the rear view mirror is always clearer than the windshield.” Warren Buffett
We are all subject to behavioural biases, the most serious perhaps being a tendency to extrapolate recent developments off into the future regarding investment returns. So if the recent past has been poor you assume this will continue and want to get out and vice versa. But this just causes us to get wrong footed by the cycle. Just as spending too much time focussed on the rear view mirror will get you wrong footed by the road.

“Individuals who cannot master their emotions are ill suited to profit from the investment process.” Benjamin Graham
This is all about knowing yourself. The reality is that we all suffer from the behavioural biases that give too much weight to recent developments in forming expectations regarding future returns, seek safety in the crowd and give too much weight to loss relative to gain. But smart investors have an awareness of their weaknesses and seek to manage them. One way to do this is to take a long term approach to investing. But this is also about knowing what you want to do. If you want to take a day to day role in managing your investments then regular trading may work, but you need to recognise that this requires a lot of effort to get right and will need a rigorous process.


“There is no free lunch.” Anon
If an investment looks too good to be true in terms of return or risk, then it probably is. Rather, focus on investments offering sustainable cash flows (dividends, rents, interest) that don’t rely on excessive gearing or financial engineering.

“Money can’t buy me love.” The Beatles
And finally, just remember that money isn’t everything. Numerous studies show that people with good wealth and incomes are happier than those without, but beyond a certain level more money won’t necessarily make you any happier.

Dr Shane Oliver
Head of Investment
Strategy and Chief Economist
AMP Capital

Important note: While every care has been taken in the preparation of this article, AMP Capital Investors Limited (ABN 59 001 777 591, AFSL 232497) and AMP Capital Funds Management Limited (ABN 15 159 557 721, AFSL 426455) makes no representations or warranties as to the accuracy or completeness of any statement in it including, without limitation, any forecasts. Past performance is not a reliable indicator of future performance. This article has been prepared for the purpose of providing general information, without taking account of any particular investor’s objectives, financial situation or needs. An investor should, before making any investment decisions, consider the appropriateness of the information in this article, and seek professional advice, having regard to the investor’s objectives, financial situation and needs. This article is solely for the use of the party to whom it is provided.

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Inspired Money