In an era where brands are constantly vying for attention, a logo serves as much more than a mere identifier. It encapsulates the essence, values, and mission of a company. For us at Inspired Money, our logo—a series of concentric circles inspired by Simon Sinek’s “Start With Why” concept—is a beacon of our philosophy. It’s not just a design; it’s a story, a methodology, and a promise woven into the very fabric of our business approach and client interactions.

Rooted in Purpose

Simon Sinek’s revolutionary idea of starting with ‘Why‘ challenges businesses to look beyond the superficial aspects of what they do, diving deep into the reasons behind their existence. Our logo, with its concentric circles, is a visual representation of this journey inward. The innermost circle symbolises the ‘Why’—the core purpose that drives us. For Inspired Money, this ‘Why’ is not about financial transactions or wealth accumulation in isolation. It’s about empowering our clients to achieve their peak performance goals, whether they are saving for their children’s education, planning for retirement, or funding their passions.

Expanding Outward with Strategy and Action

As we move from the core, each successive circle in our logo represents the layers of how we operationalise our core purpose. The middle circle stands for our ‘How’—the unique strategies, tools, and methodologies we employ to turn your financial dreams into actionable plans. This includes personalised financial planning, investment strategies, and regular check-ins to ensure we’re on track.

The outermost circle represents the ‘What’—the tangible outcomes and successes we achieve together. This is where the abstract becomes concrete, where dreams are transformed into reality. It’s the manifestation of our joint efforts: a comfortable retirement, a fully funded education, a dream home, or the freedom to pursue a life of passion without financial constraints.

A Symbol of Connection and Growth

Our logo is not static; it’s dynamic, symbolising growth, evolution, and the ripple effect of making purpose-driven decisions. It reminds us that every financial decision, no matter how small, starts with a purpose and has the potential to create significant impacts. This philosophy is at the heart of our interactions with clients, both new and old. We believe in building relationships based on understanding, trust, and shared goals. Our logo serves as a daily reminder of this commitment, encouraging us to always align our services with your deepest aspirations.

More Than a Financial Firm

At Inspired Money, we see ourselves as more than just a financial firm; we are your partners in navigating the complexities of wealth management and personal growth. Our logo embodies this partnership, highlighting our dedication to guiding you through the financial landscape with a purpose-driven approach. It’s a testament to our belief that true financial success comes from aligning your financial strategies with your life’s values and goals.

An Invitation to Journey Together

Whether you’ve been with us from the beginning or are just starting to explore what Inspired Money can offer, the story behind our logo is an invitation. It’s an invitation to join us on a journey of discovery, growth, and achievement. A journey that respects your ‘Why’, harnesses the best ‘How’, and celebrates every ‘What’ along the way.

We understand that each client is unique, with distinct dreams, challenges, and milestones. Our logo is a promise to honour this uniqueness, to listen deeply, and to tailor our advice and strategies to fit your individual journey. It’s a commitment to not just witness but actively support your transformation and success.

Closing Thoughts

The concentric circles of our logo are more than just shapes; they are a narrative of our ethos, a blueprint of our approach, and a reflection of the journeys we embark on with our clients. In a world where finance often feels impersonal and transactional, we strive to bring humanity, purpose, and connection back to the forefront.

Let this logo be a reminder that at Inspired Money, your goals, dreams, and values are at the heart of everything we do. Together, let’s start with ‘Why’, build with ‘How’, and celebrate every ‘What’ that we achieve. Join us, and let’s transform the narrative of personal finance into one of purpose, passion, and prosperity.

Whether you have or haven’t received financial advice in the past why not reach out to one of the best financial planning teams in Perth, the Inspired Money Team to see how our unique approach may help you accelerate the achievement of your personal and financial goals.


Sherree Coffey




Written by

Sherree Coffey

Chief Operations Officer